Dale Reynolds Blog

An old friend of mine had a favorite saying when things did not go his way.  He would say, “I guess I’ll just go eat worms!”  It always made me laugh, but humor was the only lesson I got from this-until yesterday.
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I was reading “The Secret To Selling Anything” by Harry Browne and was reminded that what you do not see as a benefit, someone else might.  I do not relish the thought of eating worms, but my tropical fish LOVE bloodworms!  Actually don’t many fisherman bait with worms? Or, equally appetizing, bugs!
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What does this have to do with MLM?  Well, two thoughts come to mind.
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First, you must understand what your prospective customer values (a point Harry Browne makes very clear).  If you are trying to sell worms to me, forget it!  I’m neither a fish nor a fisherman.  So whenever you blast your product or opportunity at people without getting to know them first, often your message will be ignored because they simply do not want what you have.
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Second, if your company only has one product, particularly if there are many similar products on the market, your potential customer base will be limited.  If your company has many great products, even if some of them are things you would never personally use, you have a much better chance to find customers.  You should understand the benefits of as many of the products as you can, even if they don’t appeal to you personally, so that you can present them to the right people at the right time.  Remember when you talk to others, it should be about THEM not YOU!
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When you present your opportunity to others, you should have some idea of what would interest them about it.  To learn how to figure out what motivates different personalities and how to best present to them, download “Success In 10 Steps” from the sidebar and start speaking THEIR language, not YOURS!