Dale Reynolds Blog

If you are a member of the MLM losers club, you’re not alone! It’s a big club!
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Unfortunately, MLM lies abound while truly first class MLM companies are hard to find. Honesty in MLM and network marketing is almost as rare as steak tartare!
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You probably, like me, were encouraged to call everyone you know and tell them your story. My sister nearly stopped speaking to me! Next perhaps you were told to start approaching strangers at the store, the mall, the pizza parlor, just anywhere in public. Are you comfortable with that? Not me! Then finally when all else fails, someone may have suggested that you purchase leads. I wasted tons of money calling strangers who supposedly wanted to own their own business. Mysteriously, many really wanted a job, not a business, and had no money to invest. The few who might have been interested ended up saying “no thanks”.
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When I couldn’t find people to enroll, my sponsor told me I just hadn’t called enough people. Well how many “Nos” do you need to hear before you feel like a loser?
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Many people at that point will turn to an affiliate program to help them get leads. I have a couple of problems with affiliate programs.
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First, most people start with an affiliate program because they are struggling in MLM are promised they will be taught how to generate their own MLM leads and earn money at the same time. Sounds great, doesn’t it? The ones I have seen give you just enough free information to tease you, not enough to really help. You must start buying things to become an affiliate and get the promised outcome (because after all it costs them money to create your capture sites and maintain your contact database.) But each thing you buy still leaves you hanging with not quite enough help, and an invitation to buy something even more expensive! So you decide to start earning that promised money and getting leads by driving people to your own affiliate links. But will you earn enough to cover your expenses on the material you bought, plus any advertising expenses? Suddenly you’re spending all of your time trying to figure out how to earn affiliate commissions and what happens to your primary MLM business? Maybe you decide to forget about that and just be an affiliate. But remember, the reason you got into MLM was to generate residual income. Affiliate programs can’t do that for you. You’re always searching for someone else to buy and you can’t retire with a stream of income that continues.
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My other problem is what your “leads” think when you call them. They know you’ve made money on them, they know you want them to buy even more (because the pages where they bought a product introduced them to the next one, probably even offered a discount). They also know you are not the expert who created the material. Why should they talk to you? I don’t think this is a great way to start a relationship based on trust!
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Now if, on the other hand, you offered free valuable generic MLM material that people can really use, and follow up to answer their questions (again for free) and you have a team of experts to help you answer their questions, how’s that for starting a relationship based on trust? You haven’t made a dime off them, and they know it. You’re just offering to help.
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Maybe you’ll generate free mlm leads in an endless stream. You might just become an MLM winner and stop the string of MLM losers by teaching your new friends how to do the same! How does THAT sound?